When and why you should hire a marketing agency, how much their services cost, questions to ask when evaluating different firms, red flags to watch out for, and much more.

After analyzing 300+ LPs, I've compiled a list of ecommerce landing page best practices that some of the fastest growing DTC brands use in their social ads.

Leveraging buyer intent data lets you tap into a new stream of high-quality prospects before your competitors even learn about their interest. You're cutting down time on prospecting for your sales team and creating more targeted and relevant sales outreach, which results in higher conversion rates than if reaching out to companies showing no intent.

This strategy will let you tap into a valuable, high-intent audience of users that are either actively looking to tackle the problem your product solves or are already using a competing product.

If you're launching a new product and don't have an existing audience, or if you just want to reach a new, relevant audience, then using other people's networks might be an appealing strategy.