After analyzing 300+ landing pages, I've compiled a list of best practices that some of the leading DTC brands use in their social ads.

Leveraging buyer intent data lets you tap into a new stream of high-quality prospects before your competitors even learn about their interest. You're cutting down time on prospecting for your sales team and creating more targeted and relevant sales outreach, which results in higher conversion rates than if reaching out to companies showing no intent.

This strategy will let you tap into a valuable, high-intent audience of users that are either actively looking to tackle the problem your product solves or are already using a competing product.

If you're launching a new product and don't have an existing audience, or if you just want to reach a new, relevant audience, then using other people's networks might be an appealing strategy.