Ecommerce Tactics Database

180+ tactics used by the highest converting, fastest growing stores on the Internet
Keep a Scrapbook
No, not like the one that your mom has with naked pictures of you as a baby. Keep a digital collection of examples and resources from other companies that provide inspiration and ideas.
- Brian Balfour, CEO at Reforge & former VP Growth at HubSpot

What's inside?

180+ easily filterable tactic ideas to grow your ecommerce store

Optimize the whole funnel

From homepage to checkout, get new tactic ideas and improve the underperforming steps of your funnel.

Real-world examples

Don't try to reinvent the wheel. Test tactics used by best-in-class ecommerce stores to create high-converting machines.

More traffic, higher conversion

Inside you'll find: ad tactics, ideas on how to optimize your pricing, increase the perceived value of your product, decrease cart and checkout abandonment, psychological tactics, referral tactics, ideas on how to increase average order value, personalization tactics... and much more.

Need a second pair of eyes?

Get up to speed with a highly actionable teardown of your store and a prioritized list of action items.

Learn why your store doesn't convert and how you can fix it.

Praise for Scrapbook

Love it! I've been keeping my own scrapbook(s) too but they're far from as organized as your version.
Bought! Very very useful list. Buy this guys :)
Great work! As someone who keeps a swipe file on marketing materials and strategies, your product is a steal.
When you're serious about optimizing any stage of the AARRR funnel, this collection is exactly what you need.
Amazing work!

Get lifetime access to Scrapbook

Scrapbook Ecommerce
Lifetime access
180+ Ecommerce tactics
Filter by tactic type, page type, and tag
Scrapbook Bundle
Lifetime access to both Ecommerce and SaaS databases
180+ Ecommerce tactics
250+ SaaS tactics (including updates)
$100 off than if purchased separately
Scrapbook + Teardown
Lifetime access
180+ ecommerce tactics
Filter by tactic type, page type, and tag
Teardown of your store
Customized list of ideas that will increase your store's conversion
Teardown review call

Frequently Asked Questions

Do you offer any discounts?

Placeholder: Our product is priced to be affordable, so we don't give any discounts. We already offer our product at a competitive price.

Is there a long-term contract?

Placeholder: No, we don't force you into any long-term contracts. Our best price is available as an annual subscription, but we offer monthly subscriptions as well.

Which payments do you accept?

Placeholder: We accept online payments through Visa, MasterCard, and American Express. If you don't have a credit card, we accept checks, PayPal (you must have a PayPal account), and wire transfers. To arrange offline payments, or if you have any questions, please contact our sales team.

Hey, I'm Kacper.

Scrapbook is my personal collection of tactics collected during the last couple of years working in growth and analyzing what the fastest growing startups do right.

I hope you'll find it as useful in your daily work as I do.

- Kacper Staniul, Growth Marketer and Maker of Scrapbook

Frequently Asked Questions

What's included in the teardown (add-on)?
A detailed analysis of your store telling you what needs to be improved to generate more sales. You'll learn why your store doesn't convert and how you can fix it. You'll also get a prioritized list of actionable ideas that you can implement right away. We'll also schedule a call to discuss the insights together. Example teardowns: 1, 2, 3.

Why is this so cheap?
While in-house and agency ecommerce marketers get tons of value from Scrapbook, I wanted to give bootstrapped DTC store owners an affordable source of quality marketing inspiration too.

If you're an ecommerce marketer or store owner, you'll definitely find a ton of value in Scrapbook.

Is Scrapbook for me?

Why is this so expensive?
It takes a lot of time to vet and organize the tactics that are actually valuable. That being said, if you don't think you can break even on a $147 investment, Scrapbook isn't for you. Those who give it a shot easily make a positive ROI even from one tactic (out of 180+).

Why would I pay for Scrapbook if I can use some other tactics list on the Internet for free?
Literally all other lists on the Internet are either super basic or make it hard to find what you're looking for. If you show me a publicly available list that's higher quality than Scrapbook, I'll refund you, no questions asked.

What form is Scrapbook in?
Airtable file - so you can easily filter all 180+ tactics by tactic type (traffic or conversion), page type (for conversion tactics), or tag.

Can I share Scrapbook's content on the Internet?
Nope. You're not allowed to share it publicly. The content is only meant for personal use. More details in T&Cs. If you'd like to share it with your clients or colleagues, please contact me for an extended license.

Can I get an invoice?
Absolutely! Just click the "Generate" button on your receipt from Gumroad after you purchase. You'll be able to generate a detailed invoice with any additional information you need.

I'm getting an error when trying to pay with a card. What's wrong?
Stripe, the payment processor, is blocking purchases from some countries. Please try selecting PayPal as the payment option or contact me and I'll figure out something else.

I need ongoing help. Do you offer consulting?
Sure, hit me up through the contact form and let's talk!

I'd like to share Scrapbook with my network. Do you have a referral program?
Yes. Hit me up through the contact form and tell me how and with whom you are planning to share it.

Who's behind this product?
I'm Kacper and you can read more about me and Scrapbook's backstory here.