"a treasure trove of ideas"
"TOTALLY worth every cent"

190+ tactics used by the highest converting, fastest growing stores on the Internet

Creating a high-performing store is not rocket science. Steal these proven tactics and accelerate your growth.
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Tactics that turned these (and other) stores into high-converting sales machines
"
Keep a Scrapbook
No, not like the one that your mom has with naked pictures of you as a baby. Keep a digital collection of examples and resources from other companies that provide inspiration and ideas.
- Brian Balfour, CEO at Reforge & former VP Growth at HubSpot

What's inside?

190+ easily filterable tactic ideas to grow your ecommerce store

Optimize the whole funnel

From homepage to checkout, get new tactic ideas and improve the underperforming steps of your funnel.

Real-world examples

Don't try to reinvent the wheel. Test tactics used by best-in-class ecommerce stores to create high-converting machines.

More traffic, higher conversion

Inside you'll find: ad tactics, ideas on how to optimize your pricing, increase the perceived value of your product, decrease cart and checkout abandonment, psychological tactics, referral tactics, ideas on how to increase average order value, personalization tactics... and much more.

Need a second pair of eyes?

Get up to speed with a highly actionable teardown of your store and a prioritized list of action items.

Learn why your store doesn't convert and how you can fix it.

What other marketers and founders say

Nimrod Priell
CEO, Cord.com
The most comprehensive list of marketing tactics, that’s chock full of ideas and practical info you’d have to spend months and tens of thousands of dollars to aggregate otherwise. Really worth it!
Andy Whyte
Founder, MEDDICC
Brilliant! Simply brilliant. Does exactly what it promises to do and much more. Kacper also genuinely keeps adding to it with new ideas and strategies. Great value for money. If you can't get a massive ROI on this then you're in the wrong profession! 😁
Mark Srour
Head of Strategy, Qwilr
The SaaS scrapbook is a valuable tool in the arsenal of any growth professional. It's a treasure trove of ideas, both common and cutting-edge, and the added value of tags and examples alongside each idea makes the scrapbook more than just a simple list of tactics.
HJ Barraza
Founder, Digifolk Media
A must have live-playbook of marketing tactics. TOTALLY worth every cent.
Rosemary O'Neill
CMO, Crowdstack
Whenever I'm out of fresh ideas, I refer back to this handy spreadsheet! And many of the tactics spark other new ideas of my own. Great resource!

Pay once. Get access forever.

Scrapbook Ecommerce
$147

Ecommerce tactics database

What's included
Lifetime access to the Ecommerce database
190+ Ecommerce tactics... and counting
Lifetime updates
Filter by tactic type, page type, and tag
Get notified whenever a new tactic gets added
Get Lifetime Access
Save $97
Scrapbook Bundle
$294 $197

2 databases: Ecommerce and SaaS

What's included
Lifetime access to both Ecommerce and SaaS databases
190+ Ecommerce tactics... and counting
280+ SaaS tactics... and counting
Lifetime updates
Filter by tactic type, page type, and tag
Get notified whenever a new tactic gets added
$97 off than if purchased separately
Get Lifetime Access
Custom Store Teardown
$997

In-depth analysis of your store to help you convert more of your existing traffic

What's included
Detailed teardown of your key store pages
Actionable recommendations on your store UX, messaging, design, information and visual hierarchy, behavioral psychology, and brand consistency
Custom tips to help you remove funnel bottlenecks and improve your conversion and AOV
Higher conversion rate guarantee
Delivered in < 7 days
Example teardowns: 1, 2, 3
+
Get Scrapbook Ecommerce for free ($147 value)
Order Your Teardown

Frequently Asked Questions

Do you offer any discounts?

Placeholder: Our product is priced to be affordable, so we don't give any discounts. We already offer our product at a competitive price.

Is there a long-term contract?

Placeholder: No, we don't force you into any long-term contracts. Our best price is available as an annual subscription, but we offer monthly subscriptions as well.

Which payments do you accept?

Placeholder: We accept online payments through Visa, MasterCard, and American Express. If you don't have a credit card, we accept checks, PayPal (you must have a PayPal account), and wire transfers. To arrange offline payments, or if you have any questions, please contact our sales team.

Hey, I'm Kacper.

Scrapbook is my personal collection of tactics collected during the last couple of years working in growth and analyzing what the fastest growing startups do right.

I hope it will help you fill your experiment backlog for months to come.

- Kacper Staniul, Growth Marketer and Maker of Scrapbook

Frequently Asked Questions

What's included in the teardown?
A detailed analysis of your key store pages telling you what needs to be improved to generate more sales. You'll learn why your store doesn't convert and how you can fix it. You'll also get a prioritized list of actionable ideas that you can implement right away. Lastly, we'll schedule a call to discuss the insights together. Example teardowns: 1, 2, 3.

Why is it so cheap?
While in-house and agency ecommerce marketers get tons of value from Scrapbook, I wanted to give bootstrapped DTC store owners an affordable source of quality marketing inspiration too.

Is Scrapbook for me?
If you're an ecommerce marketer, store or agency owner, you'll definitely find a ton of value inside. Here's what people think of Scrapbook's content.

Why is it so expensive?
It takes a lot of time to vet and organize the tactics that are actually valuable. That being said, if you don't think you can break even on a $147 investment, Scrapbook isn't for you. Those who give it a shot easily make a positive ROI even from one tactic (out of 190+).

Why would I pay for Scrapbook if I can use some other tactics list on the Internet for free?
Literally all other lists on the Internet are either super basic or make it hard to find what you're looking for. If you show me a publicly available list that's higher quality than Scrapbook, I'll refund you, no questions asked.

What form is Scrapbook in?
Airtable file - so you can easily filter all 190+ tactics by tactic type (traffic or conversion), page type (for conversion tactics), or tag. And no, you don't even need an Airtable account to access it.

Can I share Scrapbook's content on the Internet?
Nope. You're not allowed to share it publicly. The content is only meant for personal use. More details in T&Cs. If you'd like to share it with your clients, colleagues, or portfolio companies, please contact me for an extended license.

Who's behind this product?
I'm Kacper and you can read more about me and Scrapbook's backstory here.

I need help with growing a charity - can you help?
Yes, I'll be happy to learn more about your needs. Please send me more details here.

Can I get an invoice?
Absolutely! Just click the "Generate" link at the bottom of the purchase confirmation email. You'll be able to download a detailed invoice with any additional information you need.