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Discover the landing pages used by the fastest growing DTC brands

Store category:
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Snow
Snow
Beauty, cosmetic & personal care
Ka’Chava
Ka’Chava
Food & beverage
Ka’Chava
Ka’Chava
Food & beverage
Ka’Chava
Ka’Chava
Food & beverage
kencko
kencko
Food & beverage
Milk Bar
Milk Bar
Food & beverage
Onnit
Onnit
Health & wellness
Onnit
Onnit
Health & wellness
Onnit
Onnit
Health & wellness
Onnit
Onnit
Health & wellness
Hungryroot
Hungryroot
Food & beverage
Grove Collaborative
Grove Collaborative
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Why should I drive traffic to a landing page?

If you're spending your ad budget on lower-funnel traffic and driving it to any other store page than a custom landing page... you're simply wasting money. Using a solid custom landing page helps you shorten the customer journey, remove unnecessary distractions, and keep visitors' focus on a single, most important goal - conversion. And this results in a significant decrease of your cost per acquisition and increased margins

How to create an ecommerce landing page that converts?

I analyze landing pages and ecommerce stores on a daily basis (and share the teardowns here). After having analyzed a TON of them, here are some of the key elements high-converting pages have in common:

  1. Clear and compelling headline
  2. 'Call to value' instead of a call to action
  3. Microcopy removing FUD (fear, uncertainly, doubt)
  4. Infographics
  5. Comparison charts
  6. Founder story
  7. Relevant certificates
  8. Satisfaction guarantee
  9. FAQ section (that's actually helpful)
  10. Compelling exit-intent offer

That assumes you have the basics in place, such as quality images, clean design relevant to the product and audience, customer reviews, press mentions, and UGC images.

I suggest to also read the more detailed write-up of ecommerce landing page best practices.

How to check what landing pages your competitors use?

Most advertising platforms (Facebook, Google, TikTok, etc.) are transparent about what ads their advertisers run. Knowing this, you can easily check all their ads and the landing pages they drive traffic to. For example, if you visit your competitor's Facebook page, you can go to the 'Page transparency' section on the left-hand side, click 'See all', then go to 'Ads from this Page', and click the 'Go to Ad Library' button. This way, you'll see all their active ads. And if you click any of them, you'll be able to see the landing pages they're using. And other ad platforms have similar resources available.

How was this landing page swipe file created?

First, I collected a list of the fastest-growing DTC brands from Nexxtbrand. Then, scraped their Facebook page URLs, and used the approach described above (in an automated way) to collect all the URLs their ads lead to. As I learned at this point, out of the almost 3,500 brands I analyzed, only less than 200 drove paid social traffic to a custom landing page. That's less than 6%! With this filtered down list, I used a script that visited all the landing pages in mobile view, and took their screenshots. And that's how this landing page swipe file was born.