10 Best CPG Marketing Agencies You HAVE to Know About | 2024 Update

kacper staniul
Curated by Kacper Staniul

According to reports by Statista, snacks and desserts account for nearly one-quarter of the total advertising spending in the consumer packaged goods (CPG) sector in the United States.

Household products follow closely behind with a share of 20% in the industry's ad spend.

If you're planning to start running online ads for your CPG brand or already running but need help scaling them further, partnering with a specialist marketing agency can make a huge difference. These agencies have extensive experience and knowledge in the CPG industry and can help you create and execute effective advertising campaigns with high ROI.

To make your search for the right partner easier, we've put together a list of some of the top CPG marketing agencies with a proven track record of success.

Don't have the time to vet agencies yourself? Let me connect you with the right firm for your needs. Just fill out this short form.
Founded year:
2018
Employees:
217
Location:
San Francisco, California, United States

Where do you go if you need the absolute top tech marketing talent?

MarketerHire.

MarketerHire serves as a bridge to the top 1% of freelance marketing professionals, covering every niche from growth marketing and advertising to landing pages, conversion rate optimization, email, content, analytics, and much more.

Each marketer on MarketerHire has been meticulously vetted through a stringent evaluation process, ensuring only those with a proven track record and exceptional expertise make the cut. What's more, they simplify the process by matching you with the ideal candidate.

To offer you a seamless start, MarketerHire also offers a $500 discount on your first hire.

Founded year:
2011
Employees:
25
Location:
Patchogue, New York, United States

Fishbat is a cpg marketing agency that brings a fresh perspective to the food and beverage industry. This team doesn't just do marketing - they immerse themselves in your world, working tirelessly to understand your brand and its unique needs.

This agency specializes in digital marketing for consumer packaged goods (CPG) companies, particularly those in the food and beverage sector. Whether you're a craft brewery looking to stand out in a crowded market or an organic snack company wanting to reach health-conscious consumers, fishbat has got you covered. They are skilled at weaving compelling narratives around your products, making them irresistible to potential customers.

What's truly unique about fishbat is their collaborative approach. They work closely with their clients every step of the way, ensuring that each campaign aligns perfectly with their vision and objectives. They pride themselves on being adaptable and responsive, tweaking strategies as needed based on performance data. So if you're ready for a tailored approach that delivers real results, it might be time to give fishbat a call.

Founded year:
2011
Employees:
110
Location:
Birmingham, Michigan, United States

Blue Wheel is a marketing agency that knows its way around the consumer packaged goods (CPG) industry. Their focus? Helping brands increase their digital footprint and online sales.

Whether you're a startup trying to make your mark or an established brand wanting to stay ahead of the curve, Blue Wheel can be your trusted partner. They work with a variety of clients in the CPG space and have honed their skills to master e-commerce strategies, particularly on Amazon and other online marketplaces.

But what really makes Blue Wheel stand out is their commitment to leveraging data for actionable insights. They believe that good marketing starts with understanding customer behavior, so they put a lot of effort into tracking, analyzing, and using this information to drive decision-making. With Blue Wheel, you won't just get generic advice - you'll get strategic solutions tailored to your brand's unique needs and goals.

Founded year:
2014
Employees:
10
Location:
Wilmington, Delaware, United States

Cool Nerds Marketing is the go-to agency for companies looking to inject some pizzazz into their marketing strategies.

These guys specialize in helping consumer packaged goods (CPG) companies rise above the noise. They know the CPG landscape like the back of their hand and understand how to navigate its unique challenges. Whether you're a food brand trying to win over health-conscious consumers or a cosmetics company aiming to make your products stand out on crowded store shelves, Cool Nerds Marketing has got you covered.

What makes them different? They're not afraid to think outside the box and get creative with their marketing campaigns. They'll take time to really get under the skin of your brand, using these insights to craft campaigns that truly resonate with your target audience. And they don't just stop at strategy - they also offer a full suite of design and development services, meaning they can bring their ideas to life in-house. This all-inclusive approach helps ensure every campaign is perfectly aligned with your brand's vision and goals.

Founded year:
2014
Employees:
14
Location:
Surry Hills, New South Wales, Australia

VMG Chennai is a cpg marketing agency that goes above and beyond to deliver outstanding results. This dynamic agency specializes in digital marketing for consumer packaged goods companies, bringing your products to the forefront of consumer consciousness.

Working with both emerging and established brands, VMG Chennai is passionate about helping its clients reach their target audience in innovative ways. They are well-versed in navigating the unique challenges of the CPG industry, creating tailored strategies that drive sales and increase brand awareness.

One key element of VMG Chennai's approach is their focus on data-driven decision making. They dive deep into market trends, consumer behavior, and performance metrics to inform their strategy, ensuring that every campaign is grounded in solid data. And with a keen understanding of digital channels from social media to search engine marketing, they have all the tools needed to help your brand thrive online. Expect a professional service that's built on transparency, collaboration, and real-world results.

Founded year:
Employees:
Location:
Paris, Île-de-France, F

Growth Hackers is more than your average marketing agency; they are an architect's dream partner when it comes to brand promotion.

They specialize in providing top-notch digital marketing services tailored specifically for architecture firms, no matter the size or level of establishment. From local architects just starting out to renowned international architectural firms seeking innovative marketing approaches, Growth Hackers caters to them all. Their core mission is to help these businesses grow and stand out in the highly competitive architecture industry.

What truly sets Growth Hackers apart is their knack for merging creativity with technology. They offer personalized strategies that perfectly capture the essence of each architectural firm, highlighting their unique selling points in compelling ways. Expect them to delve into the intricacies of your brand and come up with creative yet data-driven strategies designed for optimal growth. So if you're looking for a partner who understands the language of architecture and knows how to market it digitally, Growth Hackers should be at the top of your list.

Founded year:
Employees:
30
Location:
Austin, Texas, United States

Levitate Foundry is the marketing powerhouse you need to give your CPG brand a leg up in today's competitive market. With their robust understanding of the CPG landscape, they're experts at helping brands carve out a distinct space and cultivate a strong consumer base.

Whether you're an emerging brand or a household name, Levitate Foundry can help you connect with your audience on a deeper level. They're big on consumer research and utilize it to inform everything from brand positioning to creative strategy. The agency also places heavy emphasis on innovation and staying ahead of the curve, which translates into fresh and effective campaigns for their clients.

But what really sets Levitate Foundry apart is their comprehensive approach to CPG marketing. They offer everything from branding and package design to social media management and influencer partnerships, all tailored specifically for CPG brands. And if you're looking to expand into new markets or retail channels, they've got your back there too. It's no wonder they've earned such a stellar reputation among clients in the food & beverage, health & wellness, and home goods sectors.

Founded year:
2008
Employees:
32
Location:
San Francisco, California, United States

Demand Local is an agency that knows how to navigate the intricacies of the consumer packaged goods (CPG) landscape. With a strong digital marketing background, they specialize in assisting CPG brands increase their online presence and drive growth.

This agency understands that every brand is unique and requires a bespoke strategy. They work closely with their clients, which range from budding startups to established corporations in the CPG sector, to understand their goals and deliver personalized solutions. From search engine optimization to social media advertising, Demand Local uses a variety of tactics tailored to meet each brand's specific needs.

One notable feature of Demand Local is their focus on local markets. They realize that consumers often prefer products that feel close to home, so they assist brands in connecting with potential customers at a community level. Their use of geo-targeting and localized content strategies sets them apart as a leading CPG marketing agency committed to driving tangible results for their clients.

Founded year:
1974
Employees:
41
Location:
Canton, Ohio, United States

Innis Maggiore, the self-proclaimed 'Nation's Leading Positioning Ad Agency,' isn't just another cpg marketing agency. They're specialists in helping consumer product companies establish a unique market position and communicate that position effectively.

With Innis Maggiore, you're not just getting generic marketing services - you're partnering with a team of experts who will get to know your brand inside out. They cater to both big and small businesses, but they really shine when it comes to helping established brands redefine their market positioning. The team uses the principles of Positioning, a concept popularized by Jack Trout and Al Ries, to help brands differentiate themselves in crowded markets.

What sets Innis Maggiore apart is their strategic approach to consumer product marketing. Instead of chasing the latest trends, they focus on defining what makes your brand unique and building a strong communication strategy around that. Their goal is to make your brand stand out in consumers' minds, so expect lots of thought-provoking discussions about your brand identity and how it fits into the broader market landscape.

Founded year:
2014
Employees:
29
Location:
Denver, Colorado, United States

Blue Bear Creative is a cpg marketing agency with a laser focus on connecting brands with the Millennial and Gen Z markets. Their name isn't the only thing that's fun and memorable - their approach to marketing is too.

From small businesses looking to make a splash, to larger, established companies needing to pivot their message for younger audiences, Blue Bear Creative has got it covered. They specialize in social media campaigns, content creation, video production, and influencer partnerships. They're not afraid to think outside of the box and leverage emerging platforms like TikTok and Snapchat.

What makes Blue Bear Creative stand out from the crowd is their understanding of what resonates with younger consumers. They don't just market to Millennials and Gen Z - they understand them, know where they hang out online, what they care about, and how they communicate. Expect targeted strategies that are more conversation than hard sell; all aimed at creating authentic connections between your brand and its audience.

Founded year:
2019
Employees:
3
Location:
Miami, Florida, United States

MoreKeting is a cpg marketing agency that goes above and beyond to give your brand the exposure it deserves. They understand the complexities of consumer packaged goods (CPG) marketing and have the skills to ensure your product stands out in a crowded market.

With MoreKeting, you're not just getting an agency; you're getting a team of experienced marketers who are passionate about what they do. They work with a diverse range of clients, from startups launching their first product to established brands looking for innovative ways to reach new audiences.

One thing that makes MoreKeting unique is their data-driven approach. They know that successful CPG marketing is about more than just great creative - it's about understanding consumer behavior and leveraging this insight to drive results. So whether you're looking to boost sales, increase brand awareness or build customer loyalty, MoreKeting has the expertise and creativity to make it happen.

Wrapping up + extra tip

So, there you have it - a roundup of some of the top CPG marketing agencies out there. These are firms that really get what consumer packaged goods marketing is all about and have the skills, experience, and creativity to make your brand shine. No matter your specific needs or budget, one of these agencies should be able to deliver the goods.

Remember, choosing an agency is a big decision that can significantly impact your brand's future. Take your time, do your homework, and choose wisely. After all, in this fast-paced world of CPG marketing, getting ahead means working with the best in the business.

P.S. if have the resources to run your own marketing campaigns, you have to give Scrapbook a try. With 200+ growth tactic ideas for every step of the funnel, you'll never run out of ideas again.
And if you run an agency and would like to be included in this list, you can apply here to get verified.

You'll like these resources too:

The no BS guide to hiring a marketing agency
The complete 96-point SaaS landing page optimization checklist
SaaS headline formulas that convert like crazy
DTC landing page swipe file (300+ LP examples)
Disclosure: this article may contain affiliate links, which can provide compensation to Scrapbook at no extra cost to you if you decide to use that company's services.