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90% of the world's data has been created in the last two years, yet only 0.5% of all data is ever analyzed and used (IBM).
With most marketing firms calling themselves data-driven these days, it's hard to know who to believe anymore.
That's why we've done the research for you.
Talked to their customers. Analyzed reviews. No stone was left unturned.
Here's a list of the top data driven marketing agencies who actually walk the walk.
Ad Labs (also known as Bell Curve) is one of the leading data-driven marketing agencies for startups with up to 25 employees spending less than $50k/month who want to scale their paid campaigns.
For a flat $6,000 a month, you get an expert full-stack ad team including a strategist, media buyer, creative designer, and reporting specialist. This offers big savings compared to the overhead of hiring an in-house team.
Ad Labs operates asynchronously and has no meetings, so execution is efficient and reporting is real-time.
Knowing the unpredictable world of startups, they don't require long-term contracts so you can pause the engagement anytime.
And also, they move fast. They promise to have your ad campaign up and running in less than two weeks after starting the engagement.
Ad Labs has scaled over 1,000 startups through its ad strategies across Google, Facebook, Instagram, YouTube, and even offline channels like direct mail, generating over $1 billion in revenue in the process.
Where do you go if you need the absolute top tech marketing talent?
MarketerHire.
MarketerHire serves as a bridge to the top 1% of freelance marketing professionals, covering every niche from growth marketing and advertising to landing pages, conversion rate optimization, email, content, analytics, and much more.
Each marketer on MarketerHire has been meticulously vetted through a stringent evaluation process, ensuring only those with a proven track record and exceptional expertise make the cut. What's more, they simplify the process by matching you with the ideal candidate.
To offer you a seamless start, MarketerHire also offers a $500 discount on your first hire.
Ladder.io is a growth marketing agency that uses data-driven strategies to help startups and established businesses accelerate their growth.
They specialize in blending technology with creativity, offering services such as performance marketing, growth strategy consulting, and data analysis to help their clients reach their full potential. Their unique approach involves utilizing machine learning to generate insights from data, making them a suitable partner for businesses seeking innovative ways to grow.
What sets Ladder.io apart is the wide range of industries they serve - from eCommerce and Software-as-a-Service companies to educational institutions and finance firms. They understand that every business is unique, so they tailor their strategies to suit each client's specific needs and objectives.
Moreover, Ladder.io has a robust portfolio showcasing their success stories with previous clients like Facebook, Nestle, and Booking. So if you're seeking a marketing agency that values data science as much as creative flair, Ladder.io might be your ideal partner.
Led by CEO Ron Jacobs, Jacobs & Clevenger (J&C) is a data-driven marketing agency that turns complex data into insights to make marketing campaigns more targeted, and as a result, more efficient.
Some of their data services include segmentation strategy, predictive modeling, churn reduction, LTV modeling, and program optimization. Their approach uses advanced algorithms and text analysis to tell data science stories that map to clients’ key performance indicators (KPIs).
J&C mainly works with clients in energy, financial services, insurance, retail, and associations. They manage over 3,500 behavioral-driven retail marketing programs a year and send over 75 million direct mail pieces a year.
Led by Giovanni Barile, Giant Partners is one of the leading full-service data-driven marketing agencies.
They use over 250 B2C and B2B marketing databases to support their advertising campaigns to make sure your ad dollars are spent on your exact target audience.
They excel at data-driven email, Meta, Google, YouTube, LinkedIn, and TV advertising. Their services go beyond traditional advertising and include branding, web development, content publishing, and marketing technology solutions.
Since its founding, Giant Partners has worked with over 5,000 companies such as Ferrari, 3M, HP, MetLife, and BMW.
They eagerly share their expertise and even created an open data-driven marketing video training led by Jeremy Koenig, their President of Digital Strategy.
Led by Florian Zermatten, Comtogether is a Swiss digital marketing agency that uses data to build custom strategies and meet their clients' KPIs.
Audit and strategy, content marketing, digital advertising (search, social, display), optimization and growth, data and analytics, training, and coaching – they cover it all.
To help companies make data-driven decisions, Comtogether handles everything from setting up tracking and analytics to data science and data visualization.
They specialize in tourism and travel, B2B & complex B2C markets, education, and luxury sectors, and some of their clients include MSC Cruises, Doctors Without Borders, CEWE, Maurice Lacroix, UNIL-EPFL, and tpg.
For example, they helped MSC Cruises with digital campaigns across multiple countries, CEWE with TV commercials and digital ads for their photo products, and Maurice Lacroix with worldwide digital marketing since 2017.
Smartboost is another full-service digital marketing agency that makes data the foundation for all business decisions.
Their services include SEO, paid search, CRO, content marketing, email marketing, web design, and much more.
Smartboost's team of experienced growth marketers, designers, analysts, engineers, data scientists, and mathematicians handles all steps of the marketing funnel.
They offer flexible agreements with no long-term contracts and promise to get you the first results within the first two weeks after starting the engagement.
Smartboost works with technology companies looking to scale their marketing efforts, such as 6sense, Zoom, or GoPro.
Some of their most impressive client wins include 12% monthly revenue growth for a SaaS client, 588% organic traffic growth in a year for a software company, and a 60% uplift in transactions for an ecommerce brand.
Artefact helps organizations increase revenue with the use of data and AI. From strategy to operations and project management, they’ve got it covered.
They have teams of data consultants, analysts, data scientists, engineers, media experts, and creatives to support all data-driven marketing topics.
For one of their clients, Valeo, they helped organize a three-day hackathon that delivered new GenAI use cases in the automotive industry, and for Basic-Fit, Artefact implemented a centralized media data platform that increased the company's marketing efficiency by over 10x.
Other important client wins include engagements with Nissan and Savencia Gourmet. For Nissan, they optimized global search ad spend resulting in significant savings. For Savencia Gourmet, Artefact deployed a Data Governance strategy that accelerated AI adoption for this 25k+ employee corporation.
Artefact also shares its knowledge with its School of Data bootcamp which has already trained over 4,000 alumni worldwide.
Data Driven Marketers helps home service companies, digital brands, and municipalities with data strategy and analytics.
As one of the 1% of female-owned agencies in the US, they bring a unique perspective to the table. Their approach combines logical decision-making with a human touch to deliver actionable insights that improve web leads and market share.
Data Driven Marketers boast of having a 93% success rate in data strategy implementation.
They use industry-leading tools like Google Analytics 4, SEMrush, and Audiense to give their clients insights into who their perfect audience is, how they can optimize their lead generation efforts, and how they stack up against competitors.
Their services include data reporting, user behavior analysis, keyword research, and accessibility improvements.
KlientBoost is a marketing agency with a laser focus on pay-per-click (PPC) advertising, aiming to get their clients more bang for their buck.
With a knack for combining creative design with data-driven decision making, they provide businesses with strategic PPC campaigns that not only increase visibility but also improve conversion rates. They don't just set up your Google or Bing Ads and leave it running - they meticulously track performance, analyze the data, and make adjustments to ensure maximum ROI.
Working primarily with small to mid-size businesses across various industries, KlientBoost isn't afraid of challenges or complex markets. They offer an impressive range of services beyond PPC too, like landing page design and conversion rate optimization.
What's really interesting about KlientBoost is their commitment to transparency and education. They provide extensive resources to help clients understand the world of PPC better, proving that they value empowering their clients just as much as delivering results. If you're looking for an agency that doesn't keep you in the dark and really cares about your growth - you might want to give KlientBoost a shot.
Wrapping up + extra tip
Companies that use data-driven decision making are five times more likely to make decisions faster than their competitors (Dresner Advisory Services).
And the agencies from our list above can help with that.
So take your time, do some digging, and ask lots of questions. The right agency will be more than happy to show you how they can use data to drive your marketing efforts forward.
Good luck on your hunt!
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