Javy’s Upsell Masterclass

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Key takeaways

1. Upsell begins on PDP

Javy starts working on increasing the AOV right on the product page. They encourage users to order more products using 3 tactics:

  • Volume discounts.
  • Order more items to get more gifts.
  • The more you order, the nicer the gifts.

2. One OTO is not enough

Using slightly different offers increases the chance one of them will be enticing enough to make users pull the trigger on them.

3. Three OTOs don't have to be pushy

If the offers are attractive and users can easily skip them, you can use even three one-time offers without appearing pushy.

4. Four tactics used together to make the offer convincing

Javy used scarcity, exclusivity, urgency, and discounting on all of their three OTOs to make the offers hard to turn down.

5. Espresso tonic is 🔥🔥🔥